How to track leads source in Activecampaign

There is actually 2 ways you can do it:

An easier and straightforward one
Advanced using Google Analytics API and custom integration

Content

1 1. Track leads with AC form and GTM code (20 min)
2 2. [Advanced] Track leads using Google Analytics API and Integromat

1. Track leads with AC form and GTM code (20 min)

Requirements:

AC form
Landing page
GTM

Update form with source value code – https://www.codepile.net/pile/oRzY1mAM

Steps to implement source tracking

Create custom fields in AC for Source / Medium data
Add form with hidden fields to website / landing page
Setup GTM variables which extract ute tags from url parameter
Create url with utm tags – https://ga-dev-tools.appspot.com/campaign-url-builder/
Add GTM tag which update hidden fields with traffic source value

2. [Advanced] Track leads using Google Analytics API and Integromat

1. Pass Client ID to Activecampaign (12 min)

Get Client ID code

function()
{
    var match = document.cookie.match('(?:^|;)\\s*_ga=([^;]*)');
    var raw = (match) ? decodeURIComponent(match[1]) : null;
if (raw)
{
match = raw.match(/(\d+\.\d+)$/);
}
var gacid = (match) ? match[1] : null;
if (gacid)
{
    return gacid;
}
}

https://www.codepile.net/pile/5YjoBkDR

Update form with client ID value

<script>
  jQuery( '<input id="field[12]" type="hidden" name="field[12]" value="'+{{Client ID}}+'">' ).appendTo( jQuery( 'form' ) );
</script>

// replace field[12] with your custom field id

https://www.codepile.net/pile/5gwawrVl

2. Test Google Analytics API (3 min)

API reference – https://developers.google.com/analytics/devguides/reporting/core/v4/rest/v4/userActivity/search

3. AC automation (8 min)

You can register Integromat here (if you haven’t yet)

4. Authorize Integromat to get info from Google API (17 min)

Test Google Analytics API: https://developers.google.com/analytics/devguides/reporting/core/v4/rest/v4/userActivity/search

Interomat Google auth doc: https://support.integromat.com/hc/en-us/articles/360008096679-Calling-Google-APIs-via-the-HTTP-Make-a-OAuth-2-0-request-module

GA scope: https://www.googleapis.com/auth/analytics

5. Completion of Integromat scenario (11 min)

{
"viewId": "yourid",
"user": {
"userId": "{{2.contact.fields.client_id}}"
},
"activityTypes": [
"PAGEVIEW"
],
"dateRange": {
"startDate": "{{formatDate(addDays(now; -30); "YYYY-MM-DD")}}",
"endDate": "{{formatDate(now; "YYYY-MM-DD")}}"
}
}
//replace "viewID" with your GA view ID
// I've used here date range for last 30 days, make sure to change it if you need another date range

6. Test whole integration and summary

…to be uploaded

9 Comments

Maksym Slobodianiuk on 11.03.2020 at 17:55

Feel free to leave your questions here or ping me directly via messenger

Phil on 02.07.2020 at 16:21

Hey Maksym,

This is great, thanks for laying it out so clearly!

I have an issue with the jQuery that adds it to the form. In my case I don’t want to / can’t use appendTo, but rather want to change the value of a hidden field that already exists. It has the ID “form-field-client_id”, but whatever I try the jQuery “val” doesn’t add the value via tag manager. Would be grateful for any advice.

Cheers,
Phil
Reply
- maks-adm on 27.01.2021 at 22:57
  
  Hi Phil, can you sand me link to your page with form to maks@databro.pro so I could check if it is still actually for you?
  Reply

Thales on 09.07.2020 at 19:45

Hello, awsome job!

I did all the steps but the client id does not go to the active campaign.

Do I need to modify this ‘form’ inside (jQuery (‘form’));?

jQuery (”) .appendTo (jQuery (‘form ‘));

The active campaign client id custom field is text line or hidden field?

Thankyou Very much

maks-adm on 27.01.2021 at 22:57

Hi Thales, can you sand me your page with form to maks@databro.pro so I could check if it is still actually for you?
(sorry for late reply)
Reply

Babast on 13.01.2021 at 09:21

Great post, thanks Maksym!

Everything worked for me. I used it to track my affiliation ID’s

maks-adm on 27.01.2021 at 19:17

HI Babast,
Glat to hear it helped you!
Reply

Maria on 06.03.2021 at 20:42

Hey Maks,
thanks a lot for your guide! It really helped! 🙂

As I am using Active Campaign’s API (not the original form snippet) and a different page builder I couldn’t make it work with your jQuery script :/

However I found a way to solve it with JavaScript (I’m also more familiar with JS than I am with jQuery)

In case this might be helpful for anyone else, here is the line of code, that I excecuted with GTM.

document.getElementById(‘fieldID-36576’).value={{UTMSource}};

maks-adm on 07.03.2021 at 18:33

Thanks Maria, it’s really helpfull
Reply